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One ID to the Rule Them All: Attaining the Elusive Universal ID
OCTOBER 29, 2020
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Uncovering the Future of Audience Addressability
OCTOBER 21, 2020
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CRMs, DMPs, And CDPs: SOS! What Do I Need To know?
OCTOBER 14, 2020
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Unveiling Our New Tech Stack: Atom
SEPTEMBER 24, 2020
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Why Data Safety Is Key To Brand Safety
AUGUST 11, 2020
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On The CMO Agenda: 2020 2.0—What Can We Expect To See From The Industry In H2?
AUGUST 06, 2020
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Loyalty At Scale: Never Underestimate The Importance Of Omnichannel
AUGUST 03, 2020
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Bridging The Gap: On Privacy And The Technology Trust Deficit
JULY 29, 2020
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What’s In Your Transparency Toolkit? Understanding ads.txt and sellers.json
JULY 27, 2020
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Innovations In Identity Management: How Can Marketers Prepare
JULY 23, 2020
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Redefining Customer Loyalty With Relevance And Personalisation
JULY 20, 2020
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Aqilliz And White Ops Partner To Raise The Bar For Campaign Transparency And Ad Fraud Prevention
JULY 16, 2020
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Balancing Efficiency And Quality: Fixing Programmatic’s Fraud Problem
JULY 13, 2020
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Spearheading the privacy revolution: UnSpearheading The Privacy Revolution: Unveiling The World’s First Privacy Handbook For Advertising And Marketing
JULY 09, 2020
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Breaking It Down: What Is Identity Resolution?
JULY 06, 2020
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On The CMO Agenda: Future-Proofing Your Marketing Strategies
JULY 02, 2020
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A Single Source Of Truth: Scaling Customer Data Integration
JUNE 29, 2020
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A Future-Fit Model For Identity Creation: Understanding Federated Learning
JUNE 25, 2020
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The Importance Of Provenance In Digital Marketing
JUNE 22, 2020
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Deep Dive: Why Is Differential Privacy An Industry Requirement?
JUNE 15, 2020
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Breaking Down The Basics: A Spotlight On Federated Identity Management
JUNE 10, 2020
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On The CMO Agenda: Raised (Not Ruined) By Data
JUNE 08, 2020
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S(mar)t Tech: Making Informed Investments In Marketing Technology
JUNE 04, 2020
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From GDPR To CCPA: An FYI To Marketers On Personal Data Protection
MAY 26, 2020
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What's in Your AdTech Toolkit?: Understanding Supply Path Optimisation
MAY 20, 2020
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Rethinking Loyalty And Rewards Programmes With Blockchain
MAY 13, 2020
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The Good, The Bad, And The Ugly Of Targeted Marketing
MAY 8, 2020
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How To Improve The Value Of Programmatic Supply Chain To Marketers?
MAY 7, 2020
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On The CMO Agenda: Maximising Performance Amid An Economic Downturn
APRIL 30, 2020
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Wake Up, It’s Time to Clean Up The Digital Media Supply Chain
APRIL 27, 2020
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Industry Fundamentals: Unpacking Programmatic Advertising
APRIL 22, 2020
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Remove, Refresh & Reform
APRIL 21, 2020
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5 Things About Blockchain That Every Marketer Should Know
APRIL 13, 2020
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Re-Architecting The Digital Marketing Ecosystem: All About Project Rearc
APRIL 2, 2020
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It's Easy As 1-2-3: Breaking Down First, Second, And Third Party Cookies
MARCH 31, 2020
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Beginner's Guide To Federated Learning & Differential Privacy
MARCH 23, 2020
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A Decade of Change: How Data Privacy Regulations Will Shape The Digital Experience In 2020
MARCH 16, 2020
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Aqilliz And Moving Walls Partner To Bring Greater Ad Verification Capabilities To The DOOH Industry
MARCH 11, 2020
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Post Cookie Web: My Recommendation To Brands, Platforms and Consumers
JANUARY 18, 2020
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Why Authentic Value Exchange Is The Need Of The Hour
NOVEMBER 5, 2019
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"The Power Of 1"​
JUNE 15, 2019
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Elephant In The Ad-Tech & Mar-Tech Room
APRIL 10, 2019
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2019 Is The Year For The Adoption Of Distributed Ledger Technology
APRIL 7, 2019
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DLT Will Enhance Artificial Intelligence, Machine Learning & Responsible Innovation
FEBRUARY 13, 2019
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In Search Of Serendipity
JANUARY 19, 2019
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Why Digital Transformation Is Taking More Time Than Planned?
OCTOBER 9, 2018
Blog
Blockchain For Media And Advertising - The Devil Is In The Details
JUNE 24, 2018