Bigger Doesn’t Mean Better: Why We Should Look Beyond Tech Giants For Ad Solutions
FEBRUARY 24, 2021
Waste Not, Want Not: How Are Companies Investing Their Shrinking Ad Budgets?
FEBRUARY 17, 2021
On The CMO Agenda — Web 3.0: Why A Privacy-centric Web Will Be The Future Of The Internet
FEBRUARY 08, 2021
Measuring Performance In A World Without Cookies
JANUARY 28, 2021
Identity Management At The Source: Why Dlt Enables A Trusted And Transparent Data Ecosystem
JANUARY 21, 2021
Why DOOH Is Here To Stay
JANUARY 15, 2021
On The CMO Agenda: Recalibrating Ad Tech — Where Will Advertising’s Tailwinds Take Us in 2021?
JANUARY 08, 2021
Objective-Driven, Agility-Forward: Rethinking Your Marketing Tech Stack
DECEMBER 29, 2020
Contextual Marketing Meets Blockchain: The Art Of Hacking The Consumer Engagement Game
DECEMBER 23, 2020
On The CMO Agenda: It’s No Longer The “New” Normal, So How Has The Industry Evolved Since COVID-19?
DECEMBER 16, 2020
Understanding The Terms And Conditions: The Realities Of Privacy In Today’s Digital Economy
DECEMBER 11, 2020
Unearthing The Value Of First-Party Data
DECEMBER 07, 2020
Trust No One: Why Decentralised Databases Are The Future
NOVEMBER 26, 2020
Move Over, CCPA: The Realities Of Voting “Yes” For Prop 24
NOVEMBER 20, 2020
On The CMO Agenda: Unlocking The Experience Economy—Keeping Personalisation And Engagement At The Forefront Of The Marketing Agenda
NOVEMBER 12, 2020
One ID To Rule Them All: Attaining The Elusive Universal ID
OCTOBER 29, 2020
Uncovering The Future Of Audience Addressability
OCTOBER 21, 2020
CRMs, DMPs, And CDPs: SOS! What Do I Need To know?
OCTOBER 14, 2020
Unveiling Our New Tech Stack: Atom
SEPTEMBER 24, 2020
Why Data Safety Is Key To Brand Safety
AUGUST 11, 2020
On The CMO Agenda: 2020 2.0—What Can We Expect To See From The Industry In H2?
AUGUST 06, 2020
Loyalty At Scale: Never Underestimate The Importance Of Omnichannel
AUGUST 03, 2020
Bridging The Gap: On Privacy And The Technology Trust Deficit
JULY 29, 2020
What’s In Your Transparency Toolkit? Understanding ads.txt And sellers.json
JULY 27, 2020
Innovations In Identity Management: How Can Marketers Prepare
JULY 23, 2020
Redefining Customer Loyalty With Relevance And Personalisation
JULY 20, 2020
Aqilliz And White Ops Partner To Raise The Bar For Campaign Transparency And Ad Fraud Prevention
JULY 16, 2020
Balancing Efficiency And Quality: Fixing Programmatic’s Fraud Problem
JULY 13, 2020
Spearheading The privacy revolution: UnSpearheading The Privacy Revolution: Unveiling The World’s First Privacy Handbook For Advertising And Marketing
JULY 09, 2020
Breaking It Down: What Is Identity Resolution?
JULY 06, 2020
On The CMO Agenda: Future-Proofing Your Marketing Strategies
JULY 02, 2020
A Single Source Of Truth: Scaling Customer Data Integration
JUNE 29, 2020
A Future-Fit Model For Identity Creation: Understanding Federated Learning
JUNE 25, 2020
The Importance Of Provenance In Digital Marketing
JUNE 22, 2020
Deep Dive: Why Is Differential Privacy An Industry Requirement?
JUNE 15, 2020
Breaking Down The Basics: A Spotlight On Federated Identity Management
JUNE 10, 2020
On The CMO Agenda: Raised (Not Ruined) By Data
JUNE 08, 2020
S(mar)t Tech: Making Informed Investments In Marketing Technology
JUNE 04, 2020
From GDPR To CCPA: An FYI To Marketers On Personal Data Protection
MAY 26, 2020
What's in Your AdTech Toolkit?: Understanding Supply Path Optimisation
MAY 20, 2020
Rethinking Loyalty And Rewards Programmes With Blockchain
MAY 13, 2020
The Good, The Bad, And The Ugly Of Targeted Marketing
MAY 8, 2020
How To Improve The Value Of Programmatic Supply Chain To Marketers?
MAY 7, 2020
On The CMO Agenda: Maximising Performance Amid An Economic Downturn
APRIL 30, 2020
Wake Up, It’s Time to Clean Up The Digital Media Supply Chain
APRIL 27, 2020
Industry Fundamentals: Unpacking Programmatic Advertising
APRIL 22, 2020
Remove, Refresh & Reform
APRIL 21, 2020
5 Things About Blockchain That Every Marketer Should Know
APRIL 13, 2020
Re-Architecting The Digital Marketing Ecosystem: All About Project Rearc
APRIL 2, 2020
It's Easy As 1-2-3: Breaking Down First, Second, And Third Party Cookies
MARCH 31, 2020
Beginner's Guide To Federated Learning & Differential Privacy
MARCH 23, 2020
A Decade of Change: How Data Privacy Regulations Will Shape The Digital Experience In 2020
MARCH 16, 2020
Aqilliz And Moving Walls Partner To Bring Greater Ad Verification Capabilities To The DOOH Industry
MARCH 11, 2020
Post Cookie Web: My Recommendation To Brands, Platforms and Consumers
JANUARY 18, 2020
Why Authentic Value Exchange Is The Need Of The Hour
NOVEMBER 5, 2019
"The Power Of 1"
JUNE 15, 2019
Elephant In The Ad-Tech & Mar-Tech Room
APRIL 10, 2019
2019 Is The Year For The Adoption Of Distributed Ledger Technology
APRIL 7, 2019
DLT Will Enhance Artificial Intelligence, Machine Learning & Responsible Innovation
FEBRUARY 13, 2019
In Search Of Serendipity
JANUARY 19, 2019
Why Digital Transformation Is Taking More Time Than Planned?
OCTOBER 9, 2018
Blockchain For Media And Advertising - The Devil Is In The Details
JUNE 24, 2018
