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AQILLIZ AND MOVING WALLS PARTNER TO BRING GREATER AD VERIFICATION CAPABILITIES TO THE DOOH INDUSTRY
By Aqilliz
Published on March 11, 2020
At Aqilliz, we pride ourselves on building solutions that make your marketing efforts smarter, more efficient, and more reliable. With blockchain, we’ve been able to bring the unrivalled benefits of security, immutability, and transparency to vast corners of the digital marketing ecosystem, enabling brands and media partners to better optimise campaign performance.
As we take the next step forward in this journey, we’re excited to share that we announced a partnership with Moving Walls, a Southeast Asia-based advertising technology company, to bring greater transparency and to set a new industry standard for ad verification capabilities for the Digital Out-of-Home (DOOH) space. Headquartered in Singapore just like us, Moving Walls has a network of over 200 media owners and 30,000 media sites, along with an impressive client repertoire consisting the likes of Shopee, Snickers, Epson, Volkswagen, and many more.
To mark the occasion, we kicked off our partnership with an exciting pilot with leading mobile food delivery platform foodpanda in what is envisaged to be the world’s first blockchain-powered DOOH advertising campaign. Running exclusively throughout Singapore this month, the campaign will be featured across 2,750 displays in lobbies of condominiums, housing board blocks, office buildings, and in taxis islandwide. With Zilliqa’s high-security, high-performance blockchain platform, stakeholders will be able to verify campaign performance, ensuring whether their purchased spots and impressions were played in near real time, enabling greater cost-efficiencies and transparency across the DOOH media supply chain.
Learn more about our partnership with Moving Walls and what this pilot will mean for the DOOH space in the joint press release issued yesterday.