Aqilliz Appointed As Official, Exclusive Technology Provider For Programmatic Leader MMPWW

By Aqilliz  


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As the use of third-party data fast falls out of favour, brands will need to invest in the right tools to build up their capabilities in collecting and synthesising first-party data with privacy compliance in mind. All the while, investing in platforms that can allow for safe, secure data collaboration will be critical to being able to analyse data points at scale.

With this in mind, we are excited to announce that Aqilliz will be the official, exclusive technology provider for MMP World Wide (MMPWW), one of the world’s leading premium programmatic marketplace providers, effective 1st January 2022. Aqilliz will be authenticating audiences and establish data provenance within campaign environments across MMPWW’s marketplaces within the Middle East and North Africa (MENA).

Our proprietary, state-of-the-art technological infrastructure Atom will be at the heart of our decentralised audience marketplace. We will also be leveraging our federated learning capabilities to ensure that all deterministic and probabilistic user identification takes place in accordance with local data protection frameworks. Now part of our ecosystem, MMPWW and its brands will be set up as nodes across our hybrid blockchain environment, enabling them to access an immutable digital ledger of transactions that will record all processing activities of audience identification and matching.

Known for being a pioneering adtech provider across EMEA and APAC, MMPWW offers full-funnel targeting and precision marketing solutions to help their clients reach and engage their audiences in real-time. Deploying a combination of in-house tech expertise with valuable strategic industry alliances, MMPWW equips its clients with the tools and knowledge to better monetise their digital advertising inventory, improve campaign performance and have a dynamic and transparent way to communicate through vibrant content.

Learn more about our partnership with MMPWW in the joint press release issued earlier today.

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