Aqilliz Partners With One Mercuri To Pioneer Greater Fan-Creator Engagement In The Metaverse

By Aqilliz  


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NFTs (non-fungible tokens) have been all the rage as of late, touching sectors as diverse as fine arts, sports, and luxury fashion. Enabling new levels of engagement that can bridge the realms between the virtual and the real, social tokens and NFTs are shaping a new future for the creator economy. From fans who can now directly support their favourite creators to musicians, artists, and entertainers enriching the fan experience with exclusive content, the future of fan-creator engagement is set to reach new heights.

In line with this, we’re excited to share our latest strategic partnership with One Mercuri, a multi-venture company with business lines across media technology, talent management, sports, entertainment, and media marketing. Together, we’re launching WishWorld — a music and entertainment-focused marketplace that will enable fans to engage directly with celebrities in the metaverse.

What’s even more exciting is that WishWorld will be releasing the first set of exclusive assets from Music Maestro Ilaiyaraaja on February 14, 2022. Apart from several gems among the 8000+ songs the Maestro has composed in 9 languages, there are more than 100 unreleased albums from his treasured personal collection.

As the WishWorld marketplace expands, fans will be able to access exclusive video clips and pictures, unreleased tracks, or unplugged versions of songs, while connecting with other fans to trade these digital assets on the platform. WishWorld will also enable services and features such as collectibles merchandising, virtual celebrity-fan meetings, co-branded promotions, and customised messaging by creators on the platform.

Learn more about our partnership with One Mercuri and the launch of WishWorld in the joint press release issued earlier today.

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