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DIGITALMARKETING_TEXT02
Overcoming the challenges in today's marketing landscape
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ecosystem
DIGITALMARKETING EcoSystem
MARKETERS
WANT TO
Reach and engage consumers fully and meaningfully
Verify the message they have paid to deliver
Resonate with a real human at an appropriate cost
CONSUMERS
WANT TO
Access content without high fees
Avoid intrusive or irrelevant messaging
Know how their data is being used
PLATFORMS
WANT TO
Experience a rapid and fair exchange of value for performing the task
Generate more and better site content to build their user base
Engage with users to retain them for future
The-Problem1 The-Problem1
The-Problem1
Inefficiency
Many existing solution providers operate within siloed environments which results in inconsistent metrics and data discrepancies. This leads to inaccurate attribution which hinders campaign optimisation and efficiency.
The-Problem2 The-Problem2
The-Problem2
Ad Fraud AND BRAND SAFETY
Malicious bots and domain spoofing can lead to unprecedented losses of revenue, extending to non-working media. When ads are displayed alongside inappropriate content, brand safety is equally compromised.
The-Problem3 The-Problem3
The-Problem3
Data BreachES
Consumer data is being packaged, sold, and resold as a commodity, with many practices today in direct violation of data privacy laws. With the introduction of GDPR and CCPA as well as the phasing out of third-party cookies, data practices face disruption without viable alternatives.
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