Overcoming the challenges in today's marketing landscape
Reach and engage consumers fully and meaningfully
Verify the message they have paid to deliver
Resonate with a real human at an appropriate cost
Access content without high fees
Avoid intrusive or irrelevant messaging
Know how their data is being used
Experience a rapid and fair exchange of value for performing the task
Generate more and better site content to build their user base
Engage with users to retain them for future
Many existing solution providers operate within siloed environments which results in inconsistent metrics and data discrepancies. This leads to inaccurate attribution which hinders campaign optimisation and efficiency.
Ad Fraud AND BRAND SAFETY
Malicious bots and domain spoofing can lead to unprecedented losses of revenue, extending to non-working media. When ads are displayed alongside inappropriate content, brand safety is equally compromised.
Consumer data is being packaged, sold, and resold as a commodity, with many practices today in direct violation of data privacy laws. With the introduction of GDPR and CCPA as well as the phasing out of third-party cookies, data practices face disruption without viable alternatives.