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Making your campaigns smarter and more efficient
With blockchain, marketers can optimise campaign performance, ensure privacy compliance, and enhance the personalisation of marketing messages.
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PROTON
PROTON
In-flight Campaign Optimisation Platform
A decentralised, independent campaign management application that provides marketers with real-time visibility of their programmatic campaigns, enabling end-to-end transparency across the impression lifecycle.
Proton ingests impression-level data from individual participants of a given campaign and allows for in-built content authentication, automated reconciliation, and authorisation of payments, leading to greater cost-efficiencies across the programmatic supply chain.
As an application layer, Proton is designed to be easily integrable into any existing enterprise-grade campaign management system.
BENEFITS
Ability to optimise campaigns in real time to achieve targets in a more efficient manner.
PRIVACY
Trusted, compliant storage and transmission of campaign performance
provenance
End-to-end visibility of authenticated impression lifecycle
personalisation
Delivery of relevant content based on analytics that reveal customer engagements
NEUTRON
NEUTRON
Federated Identity Management Platform
A distributed identity management platform that aggregates high quality, secure, and privacy compliant first-party data from participating brands, allowing marketers to effectively and meaningfully target consumers.
Neutron ensures that data is appropriately stored and segmented in accordance with local data privacy regulations.
Neutron’s system of unique consumer and publisher IDs can be used to target profiles through integrations with demand-side platforms.
BENEFITS
Ability to deliver personalised, targeted marketing by leveraging high fidelity first-party data in a compliant manner.
PRIVACY
Trusted, compliant storage and transmission of consumer data
provenance
End-to-end visibility of authenticated consumer data lifecycle
personalisation
Delivery of relevant content with reduced wastage
ELECTRON
ELECTRON
Dynamic Rewards Settlement Platform
A neutral and decentralised rewards and loyalty management application that enables the convenient redemption and exchange of loyalty points throughout their lifecycle from the moment of issuance to its transmission, redemption, settlement, and monitoring.
With Electron, loyalty programme owners, consumers, and participating merchants benefit from a more transparent, efficient model of exchange, ensuring that loyalty points and rewards don’t go to waste.
As an application layer, Electron is designed to be easily integrable into any existing enterprise-grade customer engagement system.
BENEFITS
Ability to manage and optimise loyalty programmes and increase customer engagement.
PRIVACY
Trusted, compliant storage and transmission of loyalty points
provenance
End-to-end visibility of authenticated loyalty points lifecycle
personalisation
Delivery of relevant rewards based on unique customer preferences and behaviours
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